My path wasn’t linear, but every step gave me the skills, insights, and perspective to become the creative marketer I am today. I started my career in licensing and copyright at a major music publishing company, but I wanted something more hands-on, more creative. A summer-long solo road trip changed everything. I documented the journey through a blog and Instagram, and discovered a love for storytelling, photography, and community. That trip kickstarted my marketing career.

I landed a gig writing for a music magazine. Then came my first social media clients. From there, I expanded and honed my skills in content, graphic design, and brand. Eventually, I worked through corporate from Intern to Coordinator to Senior Manager.

Over the years, I’ve become fascinated with what drives people, what motivates them, and what shapes their decisions. To me, the most powerful brands are the ones that tap into this deep connection. When consumers encounter a brand, they’re not just seeing a logo or a product - they’re encountering the visual and communicative representation of that brand’s mission, vision, and values. It’s those emotional connections that resonate and create loyalty far beyond the transaction. That’s why I believe purpose-driven marketing isn’t just effective, it’s the key to authentic and lasting relationships.