I didn’t take a straight path into marketing. I almost went to art school. I ended up going to music school. And along the way, I picked up a lifelong passion for creative expression—through sound, visuals, storytelling, and design.
That creativity has always been central to how I think. Whether I’m building campaigns, designing content pipelines, or mapping brand strategy, I approach marketing the same way I approach music and design: as a form of purposeful, impactful communication.
A Creative Foundation. A Strategic Mind.
Hey, it’s Tom. I’m a brand, content, and marketing ops leader helping brands and businesses turn big ideas into clear strategy and content that works.
My career started in the music business, in licensing and copyright. But a solo road trip across the country changed everything. I documented that journey through a blog and Instagram and rediscovered what I really loved: storytelling, art, and connection. That project became the launchpad for what came next.
Since then, I’ve written for a music magazine, managed social media for small businesses, and climbed the corporate ladder from intern to senior manager. I’ve led brand strategy, built content systems, managed creative projects, and developed marketing plans from scratch. I’ve worked with Grammy-winning artists, NYT bestselling authors, and national organizations with $300M+ in revenue.
What drives me now is helping purpose-driven brands bring their message to life through strategy, content, and systems that actually work. The best marketing doesn’t just promote a product, it expresses who you are. It creates emotional connection. It builds trust. And that’s what sticks.