The Work.
A mix of full marketing engagements, campaign execution, and brand & design work across industries. Selected case studies below — more available on request.
Case Studies.
Speculative Brand Campaign
A speculative brand campaign concept for The North Face, built as a personal project. Modular campaign architecture across print, transit, and social — end-to-end ownership of concept, design, and channel strategy.
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Creative Refresh & Standardization
Refreshed a set of paid ad assets for a 127-year-old Missouri home builder. Enforced brand typography, introduced a gold accent system, and set a creative standard for future work.
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Full-Funnel Meta Ad Strategy & Creative Overhaul
Built a full-funnel paid ad strategy from scratch — targeting, creative, testing framework — in partnership with the performance marketing agency running execution.
+20%
Jump in CTR
“All In” Brand Campaign
Led a brand campaign for the largest youth basketball club in the Western U.S. — built around a cultural mantra, executed across social, email, and a limited-edition merch drop.
500K
IG Impressions
$5K
Merch Sales
Digital Strategy & Social Media Management
Built and ran social media for The Peter Schiff Show over two years — scaling Instagram from zero to 130K followers and establishing a relevant and on-brand content system.
+130K
IG Followers
52M+
IG Impressions
Selected Design Work.
