READY FOR IMPACT?

PHILOSOPHY

I believe that marketing isn’t just about promoting a product, it’s about creating experiences and connections. To me, every project is an opportunity to tap into a brand’s purpose and communicate in a way that resonates with people on a deeper level. I take a holistic approach to every piece of work, ensuring it aligns with the core values and mission of the brand, while also engaging audiences in an authentic, impactful way.

Every brand has a story to tell, and my goal is to help you tell that story in a way that captures attention, builds trust, and drives action. The key is finding the balance between creativity and strategy, and ensuring that every touchpoint of the brand experience serves a clear purpose.

PROCESS

Every project starts with understanding. here’s how I approach the work we’ll do together.

DISCOVERY & STRATEGY

I dive deep into your brand’s mission, vision, and goals. We’ll explore your unique value proposition, your position in the market, define your audience, and clarify what makes your brand special. This phase sets the foundation for everything else that we’ll do.

CREATIVE CONCEPT & DIRECTION

With a strategy in hand, I work on crafting creative concepts that communicate your message in memorable ways. Whether it’s visual identity, a social media campaign, or a complete marketing plan, I ensure the creative work aligns with your brand values and speaks to your audience.

EXECUTION & OPTIMIZATION

Once a concept is finalized, I work with your team (or fly solo) to bring it to life. This stage involves everything from content creation to social media management, graphic design, video editing, photo editing, and beyond. We’ll ensure every detail is executed correctly and optimized for best results.

Review, Report, & Adjust

The job’s not done until we analyze how things went. I provide reports on performance, whether it’s social engagement or website analytics. We’ll identify what worked, what could be better, and adjust for the future.

MARKETING

Featured Brands & projects

Project
“ALL IN” Digital Brand Campaign
Role
Brand & Project Management, Content Creation, Email, Social Execution
Objective
Announce and introduce new brand pillars based on the "ALL IN" mindset to drive awareness, participation for upcoming tryouts, and apparel sales.
Impact
The campaign generated 500K Instagram impressions, drove $5K in apparel sales, and contributed to sold-out tryout registrations. A user-generated content (UGC) strategy engaged the basketball community, reinforcing the brand's new pillars while increasing social reach and participation.
Project
3STEP Sports Marketing Playbook
Role
Project Lead, Project Manager, Content Writer
Objective
Develop a comprehensive marketing playbook to streamline processes, establish best practices, and improve marketing efficiency for 750+ employees across multiple brands.
Impact
The playbook standardized marketing processes across the company, reducing inefficiencies and backlog issues that had previously slowed execution. By providing clear best practices in social media, email marketing, and brand management, it empowered teams to operate more effectively, produce higher-quality marketing materials, and improve overall brand consistency. As a result, multiple brands within 3STEP Sports elevated their marketing efforts, leading to increased engagement, improved campaign performance, and more efficient team collaboration.
Project
Ongoing Social Media Management & Growth
Role
Social Media Management, Content Strategy, Content Creation
Objective
Expand client’s digital footprint, increase engagement, and build a strong community across the social media landscape including launching and scaling a new Instagram channel.
Impact
Grew Instagram from launch to 110K+ followers, averaging 500K weekly impressions and 2.5K likes per post. Consistently increased audience size by 1.5% per week while driving sustained engagement across all managed platforms.
Project
2023 Denver Shootout Campaign
Role
Project Management, Email Marketing, Social Media Management
Objective
Pre-Event Campaign: Drive awareness and registrations for the 2023 Denver Shootout through social media and email marketing.
Event Coverage: Provide real-time social media coverage throughout the tournament weekend, capturing and sharing key moments to maximize engagement.
Impact
Social media coverage delivered the best-performing weekend in the tournament’s history, generating 350K+ impressions and 500 new followers. Managed a team of four photographers/videographers to capture high-impact content, exceeding Instagram engagement benchmarks.
Project
FLC Brand Launch
Role
Social Media Strategy, Content Strategy, Content Creation, Email
Objective
Design and execute social media and email launch for Florida Lacrosse Club, introducing its five individual teams, their unique identities, and the club’s overall structure to drive awareness and player interest.
Impact
Developed and executed a phased rollout strategy revealing team names, locations, logos, and coaching staff. The launch generated strong engagement across social media, driving early follower growth and establishing a foundation for FLC’s digital presence. Email marketing supported the campaign, increasing awareness and inquiries from players and families.
Project
Ongoing Social Media & Marketing Strategy
Role
Social Media & Marketing Strategist, Content Strategy, Graphic Design, Brand Leadership
Objective
Develop and execute a comprehensive social media strategy to enhance brand visibility, increase engagement, and establish KJS Consulting’s voice as a thought leader in the people operations space.
Impact
Working closely with Kate and her team, we've successfully taken her content to the next level, making sure every post feels like it’s in tune with her brand’s personality. By building a comprehensive strategy that speaks to KJS Consulting's unique voice, we’ve expanded her social media presence, generated more engagement and awareness.
Project
Social Media Management & Growth
Role
Social Media Management, Content Strategy, Photography, Engagement
Objective
Elevate Wine:30’s digital presence to attract new customers, highlight seasonal menus, and establish the restaurant as a must-visit NYC destination for wine lovers.
Impact
Revamped Wine:30’s social media presence with a content strategy centered on aesthetic visuals, storytelling, and community engagement. Captured and showcased seasonal dishes, wine selections, and behind-the-scenes moments, leading to a measurable increase in foot traffic and reservations. Expanded social reach and strengthened customer loyalty through interactive content and influencer partnerships.
Project
PLL Junior Championships
Role
Marketing Strategy, Campaign Support, Messaging Development
Objective
Support the launch and promotion of the inaugural PLL Junior Championships by leveraging 3STEP Sports' nationwide lacrosse network to drive awareness and participation.
Impact
Developed and executed a cross-channel marketing strategy utilizing 3STEP Sports' national network of 30+ lacrosse clubs. Crafted messaging to align with the PLL brand, including the inaugural campaign tagline, “It’s Your Turn.” Collaborated with PLL marketing and sales teams to amplify reach, contributing to strong program interest and successful event execution.